FROM OUR BOOK

Monetizing Agentic AI

Monetizing Agentic AI explains how AI agents are changing the economics of software and professional services, and why companies must rethink pricing, packaging, margins, and monetization as a result.

Moving beyond the hype, the book examines real agentic AI companies, explains why the harness around the model is the true source of differentiation, and introduces practical frameworks for pricing autonomous products.

It also provides a conversion playbook for services firms moving beyond time-and-materials, a rearchitecture plan for SaaS companies threatened by declining seat counts, and a seven-layer Monetization Engineering framework for turning agentic work into measurable revenue.

Key insights cover:

  1. The Agentic Economy: Why agentic AI sells into labor and services budgets rather than only traditional software budgets.
  2. Agentic Economics: How well-run agentic companies can combine strong gross margins with dramatically greater operating leverage.
  3. The Harness as the Moat: Why orchestration, integrations, memory, verification, and model-harness tuning create defensibility.
  4. Agentic AI Pricing: How to choose the right segments, packages, pricing metric, and price points using the five-step pricing framework and the Agentic Monetization Spectrum.
  5. Services and SaaS Transformation: How services firms can move from selling hours to selling outputs and outcomes, and how SaaS companies can move beyond per-seat pricing.
  6. Monetization Engineering: How CPQ, entitlements, metering, rating, billing, revenue recognition, and ERP systems must work together to operationalize agentic pricing.

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