
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Monetizing Agentic AI explains how AI agents are changing the economics of software and professional services, and why companies must rethink pricing, packaging, margins, and monetization as a result.
Moving beyond the hype, the book examines real agentic AI companies, explains why the harness around the model is the true source of differentiation, and introduces practical frameworks for pricing autonomous products.
It also provides a conversion playbook for services firms moving beyond time-and-materials, a rearchitecture plan for SaaS companies threatened by declining seat counts, and a seven-layer Monetization Engineering framework for turning agentic work into measurable revenue.
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.