FROM OUR BOOK

Price to Scale - 2nd Edition

Many software companies miss out on potential revenue. Research from Bessemer Ventures and OpenView shows a single pricing project can boost revenue by 12% to 80%.

Despite this, pricing is often neglected due to its perceived complexity.

This book simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers, offering a 5-step framework for transforming software pricing from seed stage to post-IPO. It includes practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.

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At Monetizely, we recognize and focus on B2B SaaS pricing as one of the most powerful levers available to a software company.

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