Many software companies miss out on potential revenue. Research from Bessemer Ventures and OpenView shows a single pricing project can boost revenue by 12% to 80%.
Despite this, pricing is often neglected due to its perceived complexity.
This book simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers, offering a 5-step framework for transforming software pricing from seed stage to post-IPO. It includes practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.