Monetizing and Pricing GenAI Products

Apr 28, 2025 9:30 PM

Meet Your Hosts

Ajit Ghuman

Co-Founder & CEO

Ajit is the author of Price To Scale, a top book on SaaS Pricing and is the Founder of Monetizely. Ajit has led and worked in pricing and product marketing at firms like Twilio, Narvar and Medallia. Ajit is also a highly-rated co-instructor for "The Art of SaaS Pricing and Monetization" on Maven.

What You'll Learn

Why legacy SaaS metrics like ARR and NRR fall short in the AI era
How to identify and apply new usage-based or consumption-driven pricing metrics
Go-to-market strategies AI-native companies are using to turn usage into revenue
How to package AI features: when to bundle, when to go à la carte
How to run Willingness-to-Pay research to validate your monetization roadmap
Real-world pricing decisions from companies like Zendesk and SentinelOne

Why This Topic Mattes

As AI-native products reshape the software landscape, traditional pricing frameworks no longer apply. Without the right monetization strategy, AI-first companies risk overspending on infrastructure and leaving money on the table. This session offers a practical blueprint to adapt your pricing and maximize growth in the new AI economy.

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