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Attack of the Agents: How To Price Agentic AI

Jun 4, 2026 9:00 AM

Meet Your Hosts

Ajit Ghuman

Co-Founder & CEO

Ajit is the author of Price To Scale, a top book on SaaS Pricing and is the Founder of Monetizely.  Ajit has led and worked in pricing and product marketing at firms like Twilio, Narvar and Medallia. Ajit is also a highly-rated co-instructor for "The Art of SaaS Pricing and Monetization" on Maven.

What You'll Learn

  • How agentic AI is reshaping SaaS economics and putting pressure on traditional software business models
  • Why per-seat pricing is becoming less relevant as AI agents become less tied to human users
  • How companies should think about pricing AI and agentic AI products across usage, outcomes, and value delivered
  • Key factors behind Monetizely’s Agentic Monetization Spectrum: zero-human ability, operational domain, and output-to-cost ratio
  • How companies like Cursor, Devin, Harvey, 11X, Sierra, Intercom, and HubSpot are approaching AI and agentic pricing models
  • Why SaaS companies need to rethink pricing, packaging, and monetization strategy as agentic AI changes product value and customer expectations

Why This Topic Mattes

Attend this webinar to understand how agentic AI is changing the way SaaS and AI products are priced. The session will help you see why traditional per-seat pricing is becoming less relevant, how companies are moving toward usage and outcome-based models, and what pricing decisions SaaS leaders need to rethink as AI agents become more autonomous.