Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Something unusual happened across professional services between 2024 and 2026. The companies whose entire business model is advising other companies on how to handle disruption found themselves being disrupted. The firms charging hundreds of dollars an hour for research, analysis, and strategic recommendations discovered that AI could perform roughly 80 percent of a junior analyst’s typical work in minutes. The agencies billing clients for creative production, media planning, and campaign execution watched agentic platforms begin automating the workflows that generated most of their billable hours.
And the clients started asking a question that no amount of thought leadership could deflect: if AI can do this work, why are we still paying you to do it with people?
This chapter surveys the landscape as it exists in early 2026. It is a map of the forces reshaping the services industry, drawn from the public statements of the CEOs running the largest firms and the investment decisions they are making. The picture that emerges is one of an industry in the early stages of a structural transformation that most of its leaders publicly celebrate and privately fear.
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.