.png)
.jpg)
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Importance of Pricing in Event Management Platforms
Effective pricing strategy is the cornerstone of success for event management platforms, directly impacting both revenue growth and market positioning in this highly competitive sector. Research shows that strategic pricing can be the difference between thriving and merely surviving in the event management software landscape.
According to industry research, SaaS companies implementing value-based pricing see improvements in retention and revenue in over 98% of cases, highlighting the critical nature of pricing alignment with customer-perceived benefits (CloudZero, 2025).
Event management platforms with clearly differentiated pricing tiers consistently outperform flat-rate models, increasing average revenue per user by 15-25% (EventsAir, 2025).
Event-based billing models are increasingly vital, with 73% of event management platforms reporting improved customer satisfaction when pricing aligns with actual platform usage and event complexity (SubscriptionFlow, 2023).
Challenges of Pricing in Event Management Platforms
Event management platforms face unique pricing challenges due to the diverse nature of events, varying scales of implementation, and evolving customer expectations. Creating a pricing strategy that resonates with event professionals while maximizing revenue requires navigating several industry-specific obstacles.
Variable Usage Patterns and Event Complexity
Event management platforms must accommodate widely varying usage patterns. Some clients may run a few large-scale annual conferences, while others manage numerous smaller events throughout the year. This diversity creates significant complexity in determining appropriate pricing metrics.
Usage-based pricing models have gained traction in the event management space, with platforms charging based on metrics like attendee numbers, event frequency, or specific feature utilization. According to SubscriptionFlow (2023), event-based billing has become a winning strategy for B2B SaaS companies in this sector, allowing for pricing that scales naturally with customer value.
Feature Differentiation and Tier Structure Challenges
A significant challenge for event management platforms is creating meaningful differentiation between pricing tiers. Research from EventsAir (2025) indicates that each tier should offer at least 25-30% more perceived value than the previous one to justify price increases. However, many platforms struggle to clearly communicate this value proposition.
Common pricing models in the event management space include:
- Tiered subscription pricing with feature differentiation based on event size and complexity
- Per-attendee pricing that scales with audience size
- Per-event pricing that charges based on the number of events managed
- Hybrid models combining base subscriptions with usage components
Each model presents challenges in aligning pricing with value perception. According to CloudZero (2025), platforms must avoid "minimal tier differentiation," which creates customer confusion and reduces upsell success.
Technology and Integration Complexity
Modern event management platforms increasingly incorporate AI capabilities, virtual/hybrid event tools, and complex integration requirements. Pricing must account for these advanced features while remaining competitive.
The trend toward event-based billing, highlighted by SubscriptionFlow (2023), reflects attempts to tie pricing directly to value received. This approach charges customers specifically for triggered events or actions during software use, supporting fair pricing aligned with resource usage and event complexity.
Market Positioning and Competitive Pressure
The event management platform market has become increasingly crowded, with many solutions offering similar core functionalities. This competition creates pressure to differentiate through pricing strategy rather than features alone.
Vendr's 2025 SaaS pricing guide emphasizes that transparent, simple pricing structures are becoming a competitive advantage, with customers favoring platforms that clearly communicate pricing rationale to justify premium tiers or add-ons.
Evolving Consumption Patterns
As event formats evolve between in-person, virtual, and hybrid models, consumption patterns shift dramatically. Pricing models must be flexible enough to accommodate these changes while maintaining revenue predictability.
Research from Monetizely (2025) suggests that successful platforms implement continuous pricing experiments and adjustments based on customer feedback and market trends, improving both retention and profitability in this dynamic landscape.
Monetizely's Experience & Services in Event Management Platforms
Monetizely brings deep expertise in solving the unique pricing challenges faced by event management platforms. Our team of pricing experts has successfully guided numerous SaaS companies through pricing transformations that align with modern event management realities.
Specialized Expertise for Event Management Solutions
Our consultants have over 28 years of combined experience in pricing strategy, with leadership positions at top technology companies including Zoom, Squarespace, LinkedIn, Twilio, and Microsoft. This expertise allows us to provide pricing solutions specifically tailored to the unique demands of event management platforms.
Comprehensive Services for Event Management Platforms
Monetizely offers two primary service models for event management platforms:
1. One-Time Pricing Revamp Project
For event management platforms seeking a complete transformation of their pricing strategy, our comprehensive revamp includes:
Pricing Diagnostic: We identify opportunities for pricing model improvement through comprehensive financial analysis, internal stakeholder interviews, and sales data review to understand how your current pricing aligns with event management market expectations.
Customer Segmentation & Needs Mapping: We help identify distinct customer segments within the event management industry and map their specific needs to your platform capabilities, ensuring pricing reflects true value delivered.
Internal Pricing Workshops: Our workshops focus on packaging, pricing metrics, and price point optimization specifically for event management platforms, helping refine and devise new pricing hypotheses that resonate with event professionals.
Pricing Model Benchmark: We evaluate your current pricing structures against evolving event management industry standards, identifying areas for improvement and competitive advantage.
2. Outsourced Pricing Research Function
For ongoing pricing optimization, our research function includes:
Quarterly Pricing Performance Reports: Analysis by tier/package/product line on metrics such as ARR, discounting, and upsell rates to understand pricing performance across different event types and customer segments.
Financial/Discounting/Churn Analysis: Regular examination of financial metrics, discounting patterns, and churn rates specifically related to pricing issues in the event management space.
Empirical Pricing Research: In-depth analysis of tier/package performance, price bearing metrics, and usage patterns to optimize the alignment between pricing, value delivery, and go-to-market strategies.
Implementation and Support
Beyond strategy development, Monetizely provides comprehensive implementation support:
Implementation Planning: We create detailed roadmaps for rolling out new pricing strategies, including internal training, customer communication, and system updates tailored to event management platforms.
Tooling & Enablement: We develop pricing calculators, sales enablement materials, and training to support new pricing models and ensure organizational alignment across sales, marketing, and product teams.
Proven Results for SaaS Platforms
While our client confidentiality prevents sharing specific event management platform case studies, our work with similar SaaS companies demonstrates our effectiveness:
Helped a $10 million ARR SaaS company transition from lump-sum subscriptions to a structured pricing model with clear packages and metrics, resulting in more consistent sales and reduced friction in the sales process.
Guided a $30-40 million ARR SaaS company through a pricing revamp that increased deal sizes by 15-30% with 100% sales team adoption by rationalizing packages and aligning pricing with enterprise-focused sales motion.
Successfully implemented usage-based pricing for a major B2B SaaS leader while preventing a potential 50% revenue reduction, incorporating platform fee guardrails and proper go-to-market system alignment.
Our Approach to Event Management Platform Pricing
For event management platforms specifically, we recognize the importance of balancing subscription and usage-based components. Our approach typically includes:
- Analyzing event data and usage patterns to identify optimal pricing metrics (per-event, per-attendee, or feature-based)
- Developing tiered structures that align with different event types and scales
- Creating pricing models that accommodate both virtual and in-person event components
- Designing value-based packages that clearly communicate benefits to event professionals
- Implementing systems to support usage tracking and billing for consumption-based pricing elements
By partnering with Monetizely, your event management platform can develop a pricing strategy that captures appropriate value, drives customer acquisition, and supports sustainable growth in this competitive market.