Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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May 2, 2025
This company's rapid growth and product expansion from 2014 to 2020 created a complex pricing structure and operational inefficiencies. The addition of dozens of add-ons and numerous SKUs confused customers, reducing online conversions and complicating operational management.
Implemented a strategic overhaul of its pricing and packaging strategy:
reduction in churn
increase in customers
Client Name
Market Leading Web-conferencing Co
Service Name
Pricing
Industry
$4.4B Video Conferencing SaaS
"Monetizely helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!"
Sajjad Rehman
Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.
Hadar Fogel
Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!
Kirill Chabanov
Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!
Stephen Rosenlund
This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.
Tatjana Mitchell
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.