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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on our saas pricing book, Price to Scale, pricing calculators can be a very effective tool for helping visitors estimate costs—especially when those costs depend on clear factors like usage or team size. Here are some key takeaways from our book:
• The calculator should be super simple to use. Investing time into a clean and intuitive UI is as important as getting the underlying formulas right. A user-friendly tool encourages more engagement and helps prospects understand your pricing quickly.
• Remember that the calculator is a piece of software. Once deployed, you may discover areas for improvement or small changes needed in pricing and packaging. It’s important to set up a system where your team always accesses the latest, most accurate version.
• The tool can act as an enabling resource not only for customers but also for your internal teams (sales, product, finance), aiding in transparent pricing discussions and consistent communication.
• That said, while calculators work best in consumer or small business settings, they might be less straightforward in complex enterprise pricing scenarios. It’s crucial to understand your target audience and ensure the calculator aligns with their needs.
In summary, if your pricing model is influenced by variables such as usage or team size, a well-designed and maintained calculator tool can greatly enhance customer engagement and internal alignment. Just be sure to keep it simple, updated, and tailored to your market's complexity.