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Ajit is the author of Price To Scale, a top book on SaaS Pricing and is the Founder of Monetizely. Ajit has led and worked in pricing and product marketing at firms like Twilio, Narvar and Medallia. Ajit is also a highly-rated co-instructor for "The Art of SaaS Pricing and Monetization" on Maven.
Andreas Zartmann is the CEO of DigitalRoute, a global leader in usage data management. With over 15 years of executive experience across software and technology companies, Andreas has played a key role in DigitalRoute’s transformation. Andreas is a recognized expert in business transformation and the evolving landscape of usage-based pricing models. His work focuses on how companies can leverage usage data to drive innovation and growth, particularly when shifting from selling products to services.
Traditional subscription models can create friction, while consumption-based pricing lowers the entry barrier for customers, aligns value with cost, and fuels predictable revenue growth. With AI accelerating this shift, companies that don’t adapt risk falling behind.
