
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
Effective pricing strategy is the cornerstone of success for procurement solution providers, directly impacting both adoption rates and the ability to communicate value to cost-conscious procurement departments. Strategic pricing ensures procurement solutions demonstrate clear ROI while addressing the complex needs of modern procurement teams.
Pricing procurement solutions presents unique challenges due to the inherent cost-control function of procurement departments. These teams are professionally trained to scrutinize pricing, identify value gaps, and negotiate aggressively. This creates a paradox: procurement solutions must demonstrate clear ROI while withstanding the intense pricing scrutiny of professionals whose job is to reduce costs.
The most successful procurement SaaS pricing models address this challenge by directly tying costs to measurable value delivery. Usage-based pricing models have gained significant traction in this space, with Spendflo reporting that 45% of procurement solutions now incorporate some form of consumption-based pricing component to align with actual value delivered4.
Procurement solutions typically serve multiple stakeholders across an organization, each with different needs and value perceptions:
This diversity requires sophisticated tiered pricing strategies that can accommodate various user types and consumption patterns. According to Mad Devs research, procurement solutions that implement flexible, multi-dimensional pricing models show 27% higher customer retention rates compared to those with rigid pricing structures5.
The procurement landscape is rapidly evolving with AI-driven intelligence becoming a core component rather than a premium add-on. Recent Spend Matters research reveals that procurement solutions now must incorporate:
These technology advancements demand sophisticated pricing models that capture the enhanced value of AI-enabled features while remaining competitive. The most successful pricing strategies in this sector now combine subscription-based core services with usage-based AI components that scale with actual utilization and value delivery3.
Software Pricing Consultants increasingly recommend that procurement solutions adopt value metrics closely aligned with the procurement function. Successful pricing models now incorporate metrics tied to:
This approach to SaaS Pricing allows procurement solutions to demonstrate clear alignment between cost and value, essential in a category where buyers are professionally trained to identify pricing inconsistencies.
Monetizely brings a unique product-first approach to pricing strategy for procurement solution providers. Unlike traditional pricing consultants who focus solely on pricing theory, our team combines deep SaaS product management experience with sophisticated pricing methodology. This approach has proven particularly effective for procurement solutions where product complexity, multiple stakeholders, and value communication challenges require a holistic perspective.
Monetizely helped a $10M ARR IT infrastructure management software company completely transform their pricing approach. The company was selling lump-sum subscriptions without specific packages or pricing metrics, causing inconsistent sales performance and customer objections during the sales process.
Our intervention delivered transformative results:
For procurement solutions specifically, Monetizely employs a range of research methods tailored to the unique challenges of this vertical:
Empirical Analysis: We analyze pricing power metrics across geographies and segments to optimize pricing tiers and package performance.
Quantitative Validation: Our approach includes statistical methods like Van Westendorp surveys and conjoint analysis to identify optimal price points and package configurations.
In-Person Qualitative Studies: Monetizely's unique approach to validating pricing across a sampling of clients and prospects provides critical insights into how procurement professionals evaluate and perceive value.[7]
Monetizely offers specialized services for procurement solution providers seeking to optimize their pricing strategy:
Subscription Pricing Model Optimization
We help procurement solutions develop tiered subscription models that balance predictable revenue with the need to demonstrate clear ROI to cost-conscious buyers.
Usage-Based Pricing Implementation
For procurement solutions moving toward consumption-based models, we provide comprehensive implementation support from pricing strategy through technical integration, drawing on our experience with major SaaS providers.
AI Feature Monetization Strategy
We help procurement solution providers effectively price and package AI-enabled features that deliver enhanced value through predictive analytics, spend optimization, and intelligent automation.
Go-to-Market Pricing Alignment
Our team ensures pricing strategies align with sales motions, creating packaging that supports enterprise-focused sales while streamlining the buying process for procurement professionals.
What distinguishes Monetizely's approach for procurement solution providers:
Product Managers & Marketers First: Our deep understanding of agile product launches and market needs comes from 16+ years of product marketing experience, essential for the rapidly evolving procurement solutions space.
Agile, In-Person Research: We employ tailored, ongoing research aligned with agile product development cycles rather than static, point-in-time pricing studies.
Capital Efficiency: Our customized, impactful in-person research approach delivers significant results at lower costs compared to traditional pricing consultants.[8]
By partnering with Monetizely, procurement solution providers gain a strategic advantage through pricing strategies that reflect the unique challenges of their market while maximizing revenue potential and customer adoption.
[6]: Monetizely case study data
[7]: Monetizely proprietary research methodology
[8]: Monetizely service offering
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
1
None of the other premier consultants have actually implemented complex pricing within companies like Twilio and Zoom. This requires operational systems understanding, not just strategy.
In addition, other consultants often "over egg the pudding", they know customers will buy approaches as long as they look/feel scientific, yet we have multiple customers who have spent more >$100k each on conjoint analysis which did not help them at all. We are careful with where we ask you to spend your money.
2
Willingness to pay is context-dependent and works best when analyzed alongside packaging and pricing metrics. We use structured surveys like Van Westendorp, Max Diff, Conjoint Analysis as well as in-person research interviews to gather actionable data.
3
The cost of milk or a McDonald's burger inflates. However, SaaS prices almost always deflate and requires both adjustment of product packages as well as innovation to remain relevant.
Additionally, AI adoption will drive a shift from user-based pricing to more usage/consumption based models to accommodate the very high costs of serving these products. Expect to see deflation over time here as well as the the cost of serving AI products drops by multiples every month.
4
We want to monitor discounting % per package, usage of features within the packages, upsell rate of features to see whether we have a good pricing motion or whether it needs adjusting.
5
The Monetizely team has over 28 years of collective experience in software pricing, having previously worked with industry leaders like Twilio, Zoom and DocuSign, ensuring expert guidance in SaaS pricing strategies.
6
We recommend doing a better job on the pricing testing phase and to mitigate risk roll out the pricing in a phased manner.
For 80-90% of cases, we do not recommend A/B testing as that creates too much market confusion and overhead (in certain cases, doing an advance roll out in a different geo can work).
7
Competitive information is helpful but only a small piece of the picture. Competitors are in different stages of growth. Their product functionality is also different.
We recently had a client where sales teams pushed for lower pricing to compete with current rivals, but the company’s strategic vision aimed to evolve into a new category, making the competitive pricing data less relevant.
8
To kickstart your SaaS pricing optimization, consider consulting with the experts at Monetizely. You can also deepen your understanding by reading our book "Price to Scale" and enrolling in "The Art of SaaS Pricing and Monetization" course on Maven. These resources are crafted to equip you with the necessary skills and knowledge to refine your pricing strategy effectively.