
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
In today's hyper-competitive retail landscape, AI-driven assortment planning has emerged as a critical differentiator, with pricing strategy playing a pivotal role in determining both adoption and ROI. Effective pricing strategies for AI assortment planning tools directly impact retailers' bottom lines while creating sustainable competitive advantages through optimized product mix and inventory management.
Pricing AI-driven assortment planning solutions presents unique challenges as the technology bridges multiple retail functions, from inventory management to demand forecasting. The core difficulty lies in quantifying the precise value of AI's impact across these interconnected areas. According to Competera research, nearly 65% of retail technology providers struggle to communicate the full value spectrum of their AI assortment planning solutions, leading to suboptimal pricing models that fail to capture the technology's true worth (Competera, 2024).
As AI assortment planning tools grow increasingly sophisticated, providers face the pricing challenge of aligning advanced capabilities with actual user adoption patterns. Research from HIVERY shows that retailers often face a steep learning curve with new AI tools, creating tension between pricing based on technical capabilities versus realized customer value (HIVERY, 2023). This disconnect can lead to pricing models that overemphasize cutting-edge features while undervaluing user experience and implementation success.
One of the most significant challenges in the retail AI assortment planning space is determining which metrics should drive pricing structures. Boston Consulting Group identified that successful models typically incorporate a blend of these approaches:
The complexity increases as retailers operate across multiple channels, seasons, and product categories, each requiring different levels of AI processing power and sophistication (Boston Consulting Group, 2024).
The retail AI landscape is evolving at an unprecedented pace, with generative AI technologies now enhancing assortment planning capabilities. This rapid innovation cycle creates pricing challenges as providers must recoup R&D investments while remaining competitive. According to NTT Data, AI retail solution providers who fail to create pricing models that accommodate technology evolution risk customer churn of up to 30% when competitors introduce next-generation capabilities (NTT Data, 2023).
The retail sector spans from small specialty retailers to global enterprises, each with vastly different assortment planning needs and budgets. Competera's research indicates that AI solution providers often struggle with segment-specific pricing, with 57% applying overly standardized models that fail to address the unique requirements of different retail segments (Competera, 2024). This one-size-fits-all approach to SaaS pricing undermines adoption across the market spectrum.
Monetizely brings deep expertise in helping retail AI solution providers develop pricing strategies that maximize both market adoption and revenue potential. Our approach is uniquely tailored to address the specific challenges of the AI-driven assortment planning ecosystem, focusing on creating sustainable pricing models that scale with customer value realization.
Our retail AI pricing specialists deliver a comprehensive diagnostic of your current pricing structure, identifying opportunities for optimization based on evolving market dynamics. We analyze:
We help retail technology providers navigate the complexities of pricing their AI-driven assortment planning solutions through:
Our work doesn't end with strategy. We assist in successful execution through:
While maintaining client confidentiality, our work with retail technology providers has delivered significant impacts:
Monetizely's approach to retail AI pricing strategy is collaborative and data-driven:
Our specialized expertise in SaaS pricing consultancy, particularly for software pricing experts focusing on usage-based pricing and subscription pricing models, makes Monetizely the ideal partner for retail AI solution providers seeking to optimize their pricing strategy for sustainable growth.
Ready to optimize your retail AI pricing strategy? Contact our team of SaaS pricing consultants to learn how Monetizely can help you capture your solution's full value through strategic pricing approaches tailored to the retail AI sector.
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
1
None of the other premier consultants have actually implemented complex pricing within companies like Twilio and Zoom. This requires operational systems understanding, not just strategy.
In addition, other consultants often "over egg the pudding", they know customers will buy approaches as long as they look/feel scientific, yet we have multiple customers who have spent more >$100k each on conjoint analysis which did not help them at all. We are careful with where we ask you to spend your money.
2
Willingness to pay is context-dependent and works best when analyzed alongside packaging and pricing metrics. We use structured surveys like Van Westendorp, Max Diff, Conjoint Analysis as well as in-person research interviews to gather actionable data.
3
The cost of milk or a McDonald's burger inflates. However, SaaS prices almost always deflate and requires both adjustment of product packages as well as innovation to remain relevant.
Additionally, AI adoption will drive a shift from user-based pricing to more usage/consumption based models to accommodate the very high costs of serving these products. Expect to see deflation over time here as well as the the cost of serving AI products drops by multiples every month.
4
We want to monitor discounting % per package, usage of features within the packages, upsell rate of features to see whether we have a good pricing motion or whether it needs adjusting.
5
The Monetizely team has over 28 years of collective experience in software pricing, having previously worked with industry leaders like Twilio, Zoom and DocuSign, ensuring expert guidance in SaaS pricing strategies.
6
We recommend doing a better job on the pricing testing phase and to mitigate risk roll out the pricing in a phased manner.
For 80-90% of cases, we do not recommend A/B testing as that creates too much market confusion and overhead (in certain cases, doing an advance roll out in a different geo can work).
7
Competitive information is helpful but only a small piece of the picture. Competitors are in different stages of growth. Their product functionality is also different.
We recently had a client where sales teams pushed for lower pricing to compete with current rivals, but the company’s strategic vision aimed to evolve into a new category, making the competitive pricing data less relevant.
8
To kickstart your SaaS pricing optimization, consider consulting with the experts at Monetizely. You can also deepen your understanding by reading our book "Price to Scale" and enrolling in "The Art of SaaS Pricing and Monetization" course on Maven. These resources are crafted to equip you with the necessary skills and knowledge to refine your pricing strategy effectively.