
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
In the rapidly evolving Explainable AI sector, effective pricing strategy directly impacts not only revenue and profitability but also market adoption and trust in your technology. A well-crafted pricing approach for Explainable AI solutions aligns with both the unique value proposition of transparency and the evolving expectations of enterprise buyers.
Revenue Alignment with Value Delivery: Hybrid pricing models blending flat fees with usage/outcome components have surged from 27% to 41% market share among AI startups between 2024-2025, driving better margins and lower churn rates for SaaS companies delivering explainable AI solutions. [Source: Pilot.com Blog, 2025]
Trust-Based Monetization: Explainable AI's core proposition is enabling users to understand AI decisions, with customers—mostly enterprises—demanding pricing models that reflect this transparent value proposition, avoiding black-box charges that undermine adoption. [Source: Monetizely, 2025]
Infrastructure Cost Recovery: 67% of AI startups report infrastructure costs as their #1 growth constraint, making consumption-based pricing elements essential for sustainable Explainable AI businesses. [Source: Pilot.com Blog, 2025]
Explainable AI companies face a unique challenge in pricing: the very transparency they promise in their technology must be reflected in their pricing structure. Customers investing in explainability expect clear, justifiable pricing that aligns with the value proposition of making AI understandable. Traditional seat-based pricing models have declined from 21% to 15% of companies in just 12 months as they fail to capture the true value of explainability features. [Source: Pilot.com Blog, 2025]
Usage-based pricing for Explainable AI presents significant challenges due to the variable nature of explainability workloads. Customer needs range from simple explainability reports to complex model audits, requiring sophisticated pricing models that can handle this variability without becoming overly complex. Only 23% of enterprises can accurately forecast their AI-related expenses month to month, requiring pricing flexibility and clear usage metrics. [Source: Pilot.com Blog, 2025]
Explainable AI software pricing requires careful consideration of how to tier and package explainability features. Leading companies have adopted tiered feature pricing aligned with explainability sophistication—offering basic tiers with minimal AI explainability and enterprise tiers with advanced features like model auditing, bias detection, and decision tracing. This approach allows for value-based pricing while creating clear upgrade paths. [Source: GetMonetizely, 2025]
The industry is witnessing a shift from traditional consumption-based pricing (e.g., API calls, compute resources) toward outcome-based metrics that align with business value. This shift addresses the challenge of demonstrating ROI for explainability features, which can be difficult to quantify in pure usage terms. Recent innovations include dynamic, algorithmic pricing personalized to customer behavior and AI usage patterns, optimizing revenue while maintaining transparency. [Source: Metronome Blog, 2025]
The most successful Explainable AI companies are implementing hybrid pricing models that combine subscription fees with usage components. This approach addresses the tension between predictable revenue and capturing value from high-usage customers. For SaaS providers offering Explainable AI features, finding the right balance in hybrid pricing requires sophisticated usage tracking and value metrics specific to explainability features. [Source: DevTeam.Space Blog, 2025]
At Monetizely, we bring over 28 years of operational experience to the complex challenge of pricing Explainable AI solutions. Unlike traditional pricing consultants who apply standard waterfall methods, we understand the nuances of AI technologies and the specific value propositions of explainability in enterprise contexts. Our team consists of product managers and marketers first—professionals with deep understanding of agile product launches and market needs, bringing 16+ years of product marketing management experience to your pricing challenges.
Monetizely employs a multi-faceted research approach tailored specifically for advanced technology pricing:
Statistical and Quantitative Analysis: We utilize Van Westendorp surveys for price point measurement, conjoint analysis for comprehensive package identification, and Max Diff techniques for feature prioritization—essential for determining which explainability features drive the most value.
Empirical Analysis: Our methodology examines pricing power across geographical regions, segments, and tiers, along with detailed analysis of tier/package performance, discounting patterns, usage trends, and shelfware assessment.
In-Person Qualitative Studies: Monetizely's unique approach includes validating pricing and packaging across a sampling of clients and prospects, ensuring your Explainable AI pricing resonates with real market needs.
Our track record demonstrates our ability to transform pricing strategies for SaaS companies facing complex monetization challenges:
Enterprise SaaS Transformation: We guided a $10 million ARR IT infrastructure management software company from ad-hoc pricing to a structured model aligned with their enterprise GTM strategy, rationalizing packages and creating a combination pricing metric based on users and company revenue.
Usage-Based Pricing Implementation: For a $3.95 billion digital communication SaaS leader, Monetizely successfully implemented usage-based pricing with platform fee guardrails, eliminating potential revenue drawdowns while enabling new use cases against competitors like Amazon.
Feature-Based Packaging Optimization: Our work with a $30-40 million ARR eCommerce CX SaaS company resulted in 15-30% increases in deal sizes by aligning pricing strategy to enterprise sales motion and rationalizing from 12 to 5 core packages across product lines.
For Explainable AI providers, Monetizely offers specialized services addressing the unique challenges of this technology:
Hybrid Pricing Model Design: Development of pricing structures that balance subscription revenue predictability with usage-based components tied to explainability features and outcomes.
Value-Based Pricing for Explainability Features: Strategic mapping of explainability features to business value metrics that resonate with enterprise buyers, enabling premium pricing for transparency features.
Feature Tiering and Packaging Strategy: Creation of logical, value-driven packaging tiers that align with customer maturity in AI adoption and explainability needs.
Consumption Metrics Optimization: Development of fair, transparent usage metrics specifically designed for explainability features and compute-intensive workloads.
Go-to-Market Implementation Support: Comprehensive assistance with implementing new pricing models across product metering, billing, CPQ, and sales compensation calculations.
Unlike other pricing consultants who may apply generic models to specialized technologies, Monetizely brings a capital-efficient, agile approach tailored to the unique demands of Explainable AI software pricing. Our in-person structured research methodology delivers customized, impactful insights at significantly lower costs compared to traditional consultants, while our deep SaaS industry expertise ensures your pricing strategy will be both innovative and practical.
Partner with Monetizely to develop a pricing strategy that captures the full value of your Explainable AI solutions while building the trust and transparency that your technology promises.
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
1
None of the other premier consultants have actually implemented complex pricing within companies like Twilio and Zoom. This requires operational systems understanding, not just strategy.
In addition, other consultants often "over egg the pudding", they know customers will buy approaches as long as they look/feel scientific, yet we have multiple customers who have spent more >$100k each on conjoint analysis which did not help them at all. We are careful with where we ask you to spend your money.
2
Willingness to pay is context-dependent and works best when analyzed alongside packaging and pricing metrics. We use structured surveys like Van Westendorp, Max Diff, Conjoint Analysis as well as in-person research interviews to gather actionable data.
3
The cost of milk or a McDonald's burger inflates. However, SaaS prices almost always deflate and requires both adjustment of product packages as well as innovation to remain relevant.
Additionally, AI adoption will drive a shift from user-based pricing to more usage/consumption based models to accommodate the very high costs of serving these products. Expect to see deflation over time here as well as the the cost of serving AI products drops by multiples every month.
4
We want to monitor discounting % per package, usage of features within the packages, upsell rate of features to see whether we have a good pricing motion or whether it needs adjusting.
5
The Monetizely team has over 28 years of collective experience in software pricing, having previously worked with industry leaders like Twilio, Zoom and DocuSign, ensuring expert guidance in SaaS pricing strategies.
6
We recommend doing a better job on the pricing testing phase and to mitigate risk roll out the pricing in a phased manner.
For 80-90% of cases, we do not recommend A/B testing as that creates too much market confusion and overhead (in certain cases, doing an advance roll out in a different geo can work).
7
Competitive information is helpful but only a small piece of the picture. Competitors are in different stages of growth. Their product functionality is also different.
We recently had a client where sales teams pushed for lower pricing to compete with current rivals, but the company’s strategic vision aimed to evolve into a new category, making the competitive pricing data less relevant.
8
To kickstart your SaaS pricing optimization, consider consulting with the experts at Monetizely. You can also deepen your understanding by reading our book "Price to Scale" and enrolling in "The Art of SaaS Pricing and Monetization" course on Maven. These resources are crafted to equip you with the necessary skills and knowledge to refine your pricing strategy effectively.