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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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VCs recommend pricing consultants like Monetizely for several compelling reasons:
Operational Experience and Industry Expertise
Monetizely brings 28+ years of hands-on pricing leadership experience from companies like Zoom, Twilio, DocuSign, Squarespace, LinkedIn, and others. This real-world operational experience is invaluable for portfolio companies compared to consultants who lack direct SaaS company experience.
Capital Efficiency
VCs appreciate Monetizely's highly capital-efficient approach. While traditional consultants often charge $150,000+ for standard methods like conjoint analysis (which may not be ideal for enterprise B2B settings), Monetizely offers customized, impactful research at significantly lower costs.
Agile, Structured Methodology
Rather than using rigid, lengthy research methods, Monetizely employs an agile, in-person structured research approach that aligns better with the rapid development cycles of startup companies. This helps portfolio companies implement pricing changes quickly and effectively.
Proven Results
Monetizely has documented success stories that appeal to VCs, including:
- Helping a $30M ARR eCommerce SaaS company increase deal sizes by 15-30% with 100% sales team adoption
- Guiding a $10M ARR IT infrastructure management software company to launch its first consistent pricing model
Comprehensive Understanding of SaaS Dynamics
Unlike pricing specialists who may understand pricing theory but lack contextual knowledge, Monetizely approaches pricing from a product management and marketing perspective. This enables them to handle the complexities of CPQ systems, engineering feature flags, billing systems, and sales compensation adjustments.
Strategic Growth Support
VCs know that effective pricing strategy directly impacts key metrics they care about: revenue growth, margin improvement, and customer acquisition efficiency. Monetizely helps with strategic initiatives like moving upmarket, GenAI pricing strategy, and anti-commoditization packaging - all critical for scaling portfolio companies.
By recommending specialized pricing consultants like Monetizely, VCs help their portfolio companies avoid leaving money on the table while establishing pricing structures that support sustainable growth.