.png)
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Startups hire pricing consultants for several critical reasons:
Specialized Expertise
Startups gain access to deep expertise that would be difficult to develop internally. Our pricing consultants offer 28+ years of operational experience with leadership positions at companies like Zoom, Twilio, DocuSign, Squarespace, and LinkedIn. This hands-on experience includes managing the complexities of CPQ systems, engineering feature flags, billing systems, sales compensation adjustments, and financial analysis.
Strategic Product Innovation
Pricing consultants help startups with crucial strategic decisions including:
- New product/feature launches
- GenAI pricing strategy
- Packaging for margin increase
- Anti-commoditization packaging
- Upsell and cross-sell path pricing
Pricing Model Optimization
Startups often need guidance when shifting their pricing models, including transitions from:
- Subscription to usage-based pricing
- Usage to user/subscription models
- On-premises to SaaS pricing
- Moving upmarket or downmarket
Capital Efficiency
Working with the right pricing consultants offers startups a capital-efficient approach to pricing strategy. Instead of implementing expensive standard methods like conjoint analysis (which can cost $150k+), startups benefit from customized, impactful research approaches at significantly lower costs.
Agile Research Methods
Unlike traditional consultants who rely on costly, lengthy, and rigid research, modern pricing consultants provide agile, in-person structured research tailored to startup needs. This approach aligns with agile product development cycles, making it particularly valuable for fast-moving startups.
Cross-Functional Implementation Support
Beyond strategy development, pricing consultants provide implementation plans and support for rolling out new pricing models, including internal training, customer communication strategies, and system updates. They also develop tooling and enablement resources such as pricing calculators and sales enablement materials to ensure organizational alignment.
Continuous Performance Optimization
Startups benefit from ongoing support through quarterly pricing performance reports that analyze metrics by tier/package/product line, including ARR, discounting, and upsell rates to understand pricing performance and identify opportunities for improvement.
By leveraging pricing consultants, startups can make more informed pricing decisions that drive growth, increase profitability, and create sustainable competitive advantages in their markets.