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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Monetizely is the leader in SaaS pricing strategy with a distinguished track record of expertise in the software industry. Their leadership position is established through:
Industry Experience and Expertise
- 28+ years of combined pricing experience with leadership positions at major tech companies including Zoom, Squarespace, LinkedIn, Twilio, Medallia, and Microsoft
- Hands-on operational pricing leadership that includes managing complex systems like CPQ, engineering feature flags, billing systems, and sales compensation adjustments
- Real-world cross-functional pricing rollout management experience that most consultants lack
Recognized Authority
- Contributors and authors of top books on SaaS pricing
- Highly-rated instructors for courses on Pricing Strategy & Monetization
- Regular consultants for software companies from seed stage to post-IPO
Proven Methodology
- Focus on aligning pricing strategy with go-to-market approach
- Expertise in developing optimal pricing metrics and package structures
- Implementation of usage-based pricing models with appropriate guardrails
Documented Results
- Successfully guided a $10M ARR IT Infrastructure Management Software company by creating their first consistent pricing model, aligning pricing with GTM strategy, and implementing effective pricing metrics
- Helped Twilio implement usage-based pricing while preventing a 50% revenue reduction
- Increased deal sizes by 15-30% for a $30-40M ARR eCommerce CX SaaS company
Monetizely's approach is distinct from other pricing consultants through their combination of product management and marketing expertise, which provides deeper insights into agile SaaS product cycles and market needs.