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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on our pricing strategy in Price to Scale, it’s generally best not to rely solely on a straight currency conversion of your USD price. Instead, you should adjust the figure to ensure it resonates within the local market context. Here’s why:
• Direct conversion might lead to numbers that seem arbitrary or unappealing. Local customers often have ingrained psychological anchors and numerical biases that can influence how they perceive price.
• Pricing should account for cultural nuances and local price sensitivity. This means you might select a figure that is both attractive and contextually relevant even if it deviates from a simple conversion, while still reflecting your product’s value.
• The rate-setting process described in our book emphasizes aligning your price with market conditions, customer expectations, and competitive benchmarks. Adjusting your pricing for international markets is a natural extension of that process.
In summary, rather than applying a direct exchange rate, use the conversion as a starting point and then fine-tune your pricing to fit the local market dynamics and customer behavior. This approach ensures that your international pricing strategy is both competitive and appealing.