What’s the ideal number of plans to present on our pricing page to avoid overwhelming potential customers while giving enough choice?

Based on our saas pricing book, Price to Scale, a good rule of thumb is to offer 2 to 3 pricing plans on your pricing page. Here’s why:

• The book highlights the “Good - Better - Best” approach, which maps naturally to having 2–3 distinct tiers. This allows you to target different customer segments without overwhelming them with too many choices.

• With 2 to 3 plans, you offer enough differentiation to address varying willingness to pay and feature requirements, while keeping the decision process streamlined.

In summary, using 2 to 3 pricing tiers strikes the right balance between simplicity and providing sufficient options for your potential customers. This approach aligns with the practical guidance provided in Price to Scale.