What’s the best way to display and allow currency selection on a pricing page to minimize friction for international users? Should it auto-detect location or let the user toggle their currency?

Based on the principles outlined in our pricing strategy book, Price to Scale, the best approach is to combine both methods for a smooth international user experience:

• First, use auto-detection to initially display the most likely relevant currency based on location. This offers convenience and reduces the initial friction as users see familiar pricing immediately.

• However, always include a clear, accessible toggle or dropdown so users can manually select their preferred currency. Auto-detection isn’t foolproof—users might be traveling, using a VPN, or simply prefer a different currency for budgeting reasons.

This dual approach minimizes friction by providing a tailored experience while retaining control for the user. Our book emphasizes the importance of clarity and user empowerment throughout the pricing page, ensuring that the pricing is transparent and the value proposition is clear for different international markets.

In summary, auto-detection can improve the first-time experience, but it should be complemented with an easily accessible toggle to always cater to user preferences.

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