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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Below is a concise answer based on the principles outlined in our SaaS pricing book, Price to Scale:
Directly address economic shifts rather than just the inflation number. As discussed on page 161 of Price to Scale, while inflation is visible, what really drives the need to adjust pricing is a regime change—shifts in broader economic factors like interest rates that can impact your cost structure. In volatile environments, recognize that pricing needs to be a dynamic exercise rather than a one‐time setting.
Build flexibility into your pricing model. Adopting modular or value‐based pricing structures (as examined elsewhere in our book) allows you to adjust components of your pricing when economic conditions change. For instance, using “Good – Better – Best” packages lets you tailor offerings to different customer segments—which can be particularly useful in markets with unstable currencies or rapidly changing inflation.
Consider contractual mechanisms. In high inflation or currency‐unstable markets, it may be wise to include built-in escalation clauses or to denominate prices in more stable currencies (where feasible). This way, your pricing can adjust automatically to long-term economic shifts, keeping pace with both your cost pressures and customer expectations.
In summary, our book Price to Scale advises that when pricing in countries with high inflation or unstable currencies, you should focus on dynamic, flexible pricing strategies that account for broader economic regime changes and embed adaptability within your pricing model. This approach ensures that your pricing remains aligned with both the value delivered to customers and your internal cost realities.