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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Our pricing strategy deliverables include a comprehensive set of offerings tailored to optimize your pricing model and drive business growth. We provide two main service options:
One-Time Pricing Revamp Project
- Pricing Diagnostic: Comprehensive analysis identifying opportunities for pricing model improvement through financial analysis, stakeholder interviews, and sales data evaluation
- Customer Segmentation & Needs Mapping: Identification of distinct customer segments with value mapping to ensure packaging aligns with segment-specific needs
- Market & Competitor Analysis: Detailed examination of competitor pricing models and market positioning
- Design of New Pricing Model: Development of a tailored pricing structure (tiered, usage-based, etc.) aligned with your business goals and customer needs
- Customer Willingness-to-Pay Research: Surveys and interviews assessing customer value perception and price sensitivity
- Market Research & Testing: Validation of pricing model hypotheses through quantitative and qualitative research approaches
- Pricing Model Benchmarking: Evaluation of current pricing structures against industry best practices
Outsourced Pricing Research Function
- Quarterly Pricing Performance Reports: Analysis by tier/package/product line on metrics like ARR, discounting, and upsell rates
- Financial/Discounting/Churn Analysis: Ongoing assessment of financial performance related to pricing decisions
- Internal Pricing Workshops: Specialized sessions for packaging, pricing metric, and price point optimization
- Regular Market & Competitor Analysis: Continuous monitoring of competitor pricing strategies
- Customer Willingness-to-Pay Research: Ongoing evaluation of customer price sensitivity for existing and new products
Add-On Services
- Implementation Plan: Detailed roadmap for rolling out new pricing strategies, including internal training, customer communication, and system updates
- Implementation Support: Assistance with pricing change rollout, including training and communication strategies
- Tooling & Enablement: Development of pricing calculators, sales enablement materials, and training to ensure organizational alignment
Our deliverables support various project types including strategic product innovation, pricing model shifts (such as subscription to usage-based), and price point optimization across channels, geographies, and segments.