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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Our approach to SaaS pricing consulting stands out through several unique differentiators:
Product Management & Marketing Expertise
We are product managers and marketers first, bringing 16+ years of product marketing experience that provides deep understanding of agile product launches and market needs. Unlike 95% of pricing consultants who specialize only in pricing, our background gives us critical insight into the full SaaS product lifecycle.
Real-World Operational Experience
Our team brings 28+ years of hands-on pricing leadership at leading SaaS companies including Zoom, Twilio, DocuSign, Narvar, Squarespace, and LinkedIn. We've navigated the complexities of CPQ systems, engineering feature flags, billing systems, sales compensation adjustments, and financial analysis—practical experience most consultants from premier firms lack.
Agile, In-Person Research Approach
Rather than relying on traditional waterfall methods, we employ agile, in-person structured research tailored to align with your product development cycle. Our unique approach includes in-person qualitative studies that validate pricing and packaging across clients and prospects.
Capital Efficiency
We offer a highly capital-efficient approach with customized, impactful research at significantly lower costs compared to other consultants. While others depend on expensive standard methods like conjoint analysis (often $150k+) that can be difficult to apply in Enterprise B2B settings, our methodology delivers better results at greater value.
Comprehensive Research Methods
Our pricing research combines the best of:
- Statistical/quantitative methods including Van Westendorp surveys and Max Diff for feature prioritization
- Empirical analysis of pricing power across segments and tier performance
- Our signature in-person qualitative studies
Implementation Support
We don't just provide recommendations—we offer comprehensive implementation support including detailed roadmaps for rollout, internal training, customer communication strategies, and development of pricing calculators and sales enablement materials.
This unique combination of real-world operational experience, product-focused expertise, and practical implementation know-how distinguishes our approach from traditional pricing consultants, ensuring you get pricing strategies that work in the real world of SaaS business.