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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Monetizely stands apart from other SaaS pricing firms in four key areas:
Professional Background
Unlike 95% of pricing consultants who are specialists only, Monetizely's team consists of Product Managers and Marketers first. This brings a deep understanding of agile product launches and market needs with over 16 years of PMM experience. This product-first approach provides crucial insights into SaaS product cycles that traditional pricing consultants often lack.
Research Methodology
Monetizely employs an agile, in-person structured research approach tailored to align with ongoing product development. This contrasts with other firms that rely on traditional waterfall methods that tend to be costly, lengthy, and rigid. Our approach includes unique in-person qualitative studies to validate pricing and packaging across clients and prospects.
Capital Efficiency
Our customized, impactful research approach delivers significant results at much lower costs compared to other consultants. While traditional pricing firms often charge $150K+ for conjoint analysis (which can be difficult to apply in Enterprise B2B settings), Monetizely's capital-efficient methods provide better value without sacrificing quality or insights.
Experience & Expertise
With 28+ years of operational experience, Monetizely brings practical knowledge to pricing strategies. Our comprehensive methodology includes quantitative techniques (Van Westendorp surveys, conjoint analysis, Max Diff), empirical analyses (pricing power across segments, tier performance), and our signature in-person qualitative studies.
This combination of product expertise, agile research, cost-efficiency, and extensive experience allows us to deliver transformative results, as demonstrated by case studies like helping a $10M ARR IT Infrastructure Management Software company develop its first consistent pricing model that aligned with its GTM strategy.