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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Monetizely has a proven track record of significantly boosting revenue for SaaS companies through strategic pricing optimization. Our case studies demonstrate consistent success across various SaaS segments:
Notable SaaS Success Stories
$30-40M ARR eCommerce CX SaaS
After a failed pricing implementation by a previous CRO, our strategic intervention delivered:
- 15-30% increase in average deal sizes
- 100% sales team adoption of the new model
- Successfully rationalized from 12 to 5 core packages across 3 product lines
- Properly aligned pricing strategy with enterprise-focused sales motion
$10M ARR IT Infrastructure Management Software
For this company struggling with inconsistent sales and customer friction due to lack of structured pricing:
- Launched their first consistent pricing model
- Aligned pricing strategy with GTM approach for high ASP enterprise sales
- Streamlined packaging from four packages to two with optimized feature distribution
- Implemented a combination pricing metric based on users and company revenue
$3.95B Digital Communication SaaS Leader (Twilio)
When Twilio's Contact Center BU needed to implement usage-based pricing:
- Successfully implemented a platform fee and usage-based model
- Prevented a potential 50% revenue reduction that would have resulted from the transition
- Established guard rails with customer acceptance testing
- Integrated the new pricing model across product metering, billing, CPQ, and sales compensation systems
Our expertise in SaaS pricing strategy consistently delivers measurable revenue improvements while adapting to each company's unique market position and growth objectives. We specialize in preventing revenue leakage and optimizing pricing structures to unlock new revenue potential.