
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.
Based on our expertise in SaaS pricing strategy, here are examples of great SaaS pricing pages and what makes them effective:
Zoom's pricing page exemplifies clarity with distinct tiers that cater to different user segments, from individual professionals to large enterprises. Their page effectively communicates value through feature differentiation while maintaining a clean, accessible design.
Squarespace presents a visually compelling pricing page with clear package distinctions and feature comparisons. They effectively highlight their recommended plan and provide transparent information about what each tier includes.
LinkedIn's tiered approach to their premium offerings showcases how to effectively segment different user types (job seekers, sales professionals, recruiters) with tailored value propositions for each.
Twilio demonstrates excellence in presenting complex usage-based pricing in an understandable format. Their implementation of platform fees alongside usage-based components provides a model for balancing predictability with scalability.
The most effective pricing pages, like those from companies in our portfolio, offer rationalized packages (often 2-4 tiers) with clearly defined feature sets that appeal to different customer segments.
Successful pages thoughtfully map features across tiers to create natural upgrade paths. This approach is exemplified in our case study where we helped rationalize four packages down to two with strategically remapped feature sets.
Great pricing pages clearly communicate the metrics upon which pricing is based, whether it's users, usage, company size, or a combination approach. Our work with a $10M ARR IT infrastructure company demonstrates the power of implementing a combination pricing metric of users and company revenue.
Effective pages use design elements to guide prospects toward recommended plans and highlight key differentiators between tiers.
The best pages provide enough detail to make an informed decision without overwhelming visitors - a principle we emphasize in our pricing strategy consulting.
Whether it's "Get Started," "Contact Sales," or "Start Free Trial," effective pages make the next steps obvious and friction-free.
Our pricing strategy expertise, developed through hands-on leadership at companies like Zoom, Twilio, DocuSign, Squarespace, and LinkedIn, has shown that effective pricing pages aren't just about design - they're the visual representation of a cohesive pricing strategy that aligns with your go-to-market approach and customer segmentation.
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.