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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on our saas pricing book, Price to Scale, there isn’t a specific endorsement or contraindication for using exit-intent popups on pricing pages. Instead, the focus is on designing clear, uncluttered pricing pages that help prospects quickly understand and engage with your offers.
Here are a few key points consistent with our book’s overall approach:
• Simplicity and Clarity: One of the central themes in Price to Scale is reducing friction on your pricing page. A cluttered page or additional popups might distract visitors from making a clear decision, which can lower overall conversion rates.
• Testing is Essential: Our book consistently advises that any new tactic—including exit-intent popups—should be backed by rigorous A/B testing. If you’re considering their use, test them carefully to ensure that they add value without detracting from the primary purpose of the pricing page.
• Focus on Value Delivery: Rather than relying on popups to capture leaving visitors, consider methods that align with the store’s messaging. For instance, using your pricing page as a platform to communicate value and then capturing leads through targeted follow-up campaigns may be more effective and consistent with the principles discussed in Price to Scale.
In summary, while exit-intent popups aren’t specifically covered in our book, the guidance emphasizes simple, value-focused pricing pages that convert well when designed with clarity. If you decide to experiment with such popups, ensure you test their effectiveness without disrupting the user experience.