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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on the insights from our pricing strategy book, Price to Scale, the answer is yes—you should test pricing page design changes alongside pricing strategy changes. Here’s why:
• Testing is central to operationalizing your pricing strategy effectively. As noted in our book (see Step 5: Operationalization), even with robust qualitative and quantitative research, nothing substitutes for real-world testing before a broad launch. This includes testing both the underlying pricing strategy and the way it’s presented on your pricing page.
• The design of your pricing page is crucial because it’s not just a visual element—it directly influences how potential customers perceive your pricing and, ultimately, convert. Even a well-thought-out pricing strategy can fall short if the website design does not clearly convey its value proposition or if it creates confusion among visitors.
• Moreover, our book emphasizes the need to simulate real market conditions during testing. For example, rather than relying solely on existing customers, broader campaigns help ensure the changes resonate with new prospects. This principle applies to both the strategic and design elements of pricing.
In summary, aligning design changes with your pricing strategy can lead to a more seamless customer experience and better overall performance. Testing both elements together ensures that you’re capturing their combined impact on conversion and value delivery.