.png)
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Based on the insights shared in our SaaS pricing book, Price to Scale, our recommendation is to start with a standardized feature set optimized for your target segments, while also keeping the flexibility to adapt certain elements for specific regions.
Here’s how we break this down:
• Global Standardization Foundation
- Our book emphasizes the importance of having a consistent core offering. Using models like the Good-Better-Best packaging, you can design packages that serve as a “base” for distribution across markets.
- This consistency helps streamline sales processes, ensures clarity across your product pages, and simplifies internal alignment.
• Region-Specific Adaptation
- In cases where regional markets have unique requirements (regulatory, cultural, or operational), our book recommends documenting these differences clearly. For example, a feature grid (as discussed on page 97) can list out core functionalities alongside geo-specific variations.
- By indicating which features are available in which regions, you maintain overall brand consistency while addressing localized needs—answering key questions such as “Does this work in Europe?”
• Practical Application
- Start with a standardized set that captures the essential functionalities your customers need.
- Then, use a reliable tool or documentation (like the grid model) to manage and communicate any regional differences. This two-tiered approach facilitates operational clarity both internally and externally, limiting ad hoc questions during sales or support discussions.
In summary, while a globally standardized core is advisable for coherence and efficiency, strategically adapting certain features on a regional basis—as needed—provides the necessary flexibility to address local market demands. This balanced approach is a core theme in Price to Scale, ensuring that your pricing and packaging strategy remains both globally scalable and locally relevant.