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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on our pricing strategy book, Price to Scale, you can consider using time-limited bundle promotions for less popular products—but with some important caveats:
• Be strategic about segmentation. As noted in our book (see Chapter 5 around bundling and segmentation), it’s essential to tailor offers to different customer cohorts rather than applying a one-size-fits-all discount. A segmented approach ensures you’re not devaluing the perceived worth of any product.
• Avoid simple price cuts. Instead of merely slashing prices on bundles, offer promotions that include added value or conditions (like an upgrade opportunity or longer-term commitment). This helps prevent customers from always expecting deep discounts, and it preserves product value—as we caution against making comparisons too easy by merely discounting existing tiers.
• Maintain clarity in value differentiation. Rather than simply bundling products with limited appeal, think about creating a new lineup or adjusting the bundle’s structure so that the less popular product isn’t lost in the mix. This aligns with our recommendation to “proactively and creatively offer alternatives” that drive adoption while keeping the overall pricing strategy intact.
In summary, time-limited bundle promotions can be a useful tactic when designed carefully to match specific customer segments and tied to a clear value proposition. Avoid the trap of simply discounting bundles—opt for promotions that offer substantive benefits that drive both adoption and long-term customer retention.