Should we maintain separate pricing pages for different regions (say, a North America vs Europe pricing page), or just have one page with a currency selector or geo-detection to show localized pricing?

Based on the guidance in our saas pricing book, Price to Scale, there isn’t a one‐size‐fits-all answer—your choice depends on your overall GTM strategy and how much regional nuance exists in your pricing and packaging.

Here are a few points to consider:

• If your pricing varies significantly by region (for example, if localized adjustments or region-specific constraints play a big role), it can be advantageous to maintain separate pricing pages. This approach allows you to clearly tailor the messaging, packages, or features to the unique requirements of each region.

• If the differences are mostly in currency or minor adjustments, a single pricing page equipped with a currency selector or geo-detection might suffice. The key here is maintaining clarity and ensuring that users immediately see the information relevant to their region—just as our book emphasizes the importance of clear, unambiguous pricing information.

• Consider your target customer segments. Our book discusses scenarios ranging from mid-market companies—where a streamlined, one-page approach might improve selling efficiency—to those selling primarily to large enterprises, where details might be better handled in sales conversations rather than a fully published online dashboard.

In summary, your decision should align with your GTM strategy and the degree of regional differentiation in your pricing model. Whether you use separate pages or a consolidated approach, the ultimate goal is clarity and consistency in your pricing communication.