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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on the principles in Price to Scale, including trust signals like security badges or compliance certifications on your pricing page can be a wise choice—but it really depends on your customer segment and their priorities.
Here’s how to think about it:
• If your target customers are in industries where data security and regulatory compliance are critical (for example, financial services or healthcare), then prominently displaying these badges can build confidence and help validate your claims.
• Our book stresses that every element on your pricing page should reinforce a clear value proposition. So while adding security badges can build trust, make sure they don’t clutter the page or detract from the clarity of your pricing and packaging details.
• It’s important to test any changes. As suggested in Price to Scale, experimenting with different presentations and carefully reviewing customer feedback can help you determine if such badges positively impact conversion rates.
In summary, if trust in security is a significant purchase driver for your customers, then including security badges or compliance certifications on your pricing page can be effective—provided they are integrated in a clean, value-focused manner.