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Estd 4.22.2023
Based on the guidance in our SaaS pricing book Price to Scale, it’s best to balance clarity with the level of detail you offer on your pricing page. Here’s a structured approach:
• Direct Answer:
You can include a brief FAQ section on your pricing page to address the most common and critical questions, but for anything more detailed, it’s beneficial to maintain a separate, dedicated FAQ resource. This way, you keep the primary pricing page clean and avoid overwhelming your prospects while still providing thorough information elsewhere.
• Supporting Insights from Price to Scale:
– Our book emphasizes aligning your pricing page with your overall go-to-market strategy. For high-velocity sales and straightforward packages, having clear, concise information (including select FAQs) can improve the user experience.
– When deals become complex or your pricing involves many nuances, an overload of information on the main page can create confusion. In these cases, linking to a comprehensive FAQ or a support page helps maintain clarity, similar to how detailed pricing grids are handled to reduce one-off queries.
• Practical Application:
– Use your pricing page to summarize key points, including a few pivotal FAQs that address immediate common concerns.
– Provide a clear call-to-action (like a link or a “Learn More” button) that directs users to a more in-depth FAQ page or resource if they require additional context.
• Summary/Takeaway:
Balancing succinct information on your pricing page with the option to explore more detailed FAQs separately helps maintain clarity and focus. This dual approach addresses common questions while preventing information overload, aligning well with strategies discussed in Price to Scale.