Should we include a short FAQ section on the pricing page to preemptively answer common questions (about things like cancellation policy, upgrade/downgrade process, hidden fees, etc.), and would that help reduce friction for sign-ups?

Including a short FAQ section on your pricing page can be very beneficial. It helps to proactively address common concerns such as cancellation policies, upgrade/downgrade processes, and hidden fees—thereby reducing friction and streamlining the sign-up process.

In our SaaS pricing book, Price to Scale, we emphasize the importance of clarity and transparency in your pricing communications. For example:

• Our book highlights the usefulness of a detailed pricing grid that not only lists features and tier options but also serves to answer basic common questions like “what can we sell?” and clarifies details that might otherwise require separate inquiries.

• By providing clear answers up front, you’re pre-empting objections and creating a smoother customer journey. This approach can help reduce repetitive queries (often addressed during sales or on RFP responses) and build trust with potential customers.

In practical terms, including a FAQ section that is concise yet informative gives customers a self-serve experience, potentially speeding up decision-making while also reducing the burden on your support teams.

Summary: Including a FAQ on your pricing page is a strategic move that aligns with the principles outlined in Price to Scale—enhancing transparency, lowering friction during sign-ups, and ultimately contributing to a more effective pricing strategy.

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