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Estd 4.22.2023
Based on the philosophy outlined in our SaaS pricing book, Price to Scale, the key is to prioritize clarity and transparency for your prospective customers.
Here are some general guidelines from our book’s approach:
• If your customers need to see a straightforward, side-by-side comparison of monthly versus annual pricing (especially when the annual plan includes a discount or additional benefits), displaying both pricing options on the same page can prevent confusion and ease the decision-making process.
• A toggle can be a useful design element if your pricing structure is complex or if you’re trying to keep the visual presentation clean and uncluttered. However, ensure that toggling doesn’t hide key comparative information that might impact a customer's decision. The clarity of both options is vital—if a toggle makes it hard for visitors to compare, you risk losing valuable trust.
• Ultimately, the choice should be driven by the customer experience: test different presentations and see which method helps clearly communicate the value differences between the monthly and annual options. As discussed in Price to Scale, transparency in pricing isn’t just about publishing numbers—it’s about ensuring that your potential customers quickly grasp the value and cost benefits of each option.
To summarize: use side-by-side displays if you want direct, open comparisons that enhance clarity, but if space or design considerations warrant it, a well-executed toggle can work as long as it still communicates the differences transparently. Always test your presentation with your target audience to ensure it supports clear understanding and trust.