.png)
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Based on our SaaS pricing book, Price to Scale, while there are advantages to offering customizable bundles, there are also key drawbacks that you should carefully consider before allowing customers to create completely custom bundles from your product portfolio.
Here are some core points to consider:
• Direct Answer:
Custom bundling can empower customers by letting them tailor solutions to their unique needs. However, our book advises caution because allowing full custom bundling can reduce pricing flexibility and potentially limit your ability to upsell or cross-sell additional products later.
• Considerations from Price to Scale:
- Bundling can drive growth and increase perceived value by encouraging multi-product purchases.
- At the same time, when customers pick and choose individual components, it could complicate your pricing strategy. This may diminish your control over how individual products are valued and can lead to challenges in maintaining consistent upsell strategies.
- The book outlines a modular packaging approach where you list significant features and map them to customer use cases. This controlled method allows for a degree of customization without the pitfalls of a fully open custom bundle environment.
• Practical Application:
- Rather than allowing fully unregulated custom bundles, consider offering structured, pre-configured packages (like Good-Better-Best) or modular options. This gives customers some flexibility while keeping your pricing and sales strategies aligned.
- Ensure that any bundling approach you adopt matches customer needs without creating undue complexity or reducing the individual value of your features.
• Summary:
While enabling custom bundles can be attractive, Price to Scale recommends a balanced approach—leveraging modular packaging or carefully designed pre-configured bundles—to preserve both customer choice and pricing control.
In a nutshell, let your bundling strategy be guided by a clear framework that maximizes value for both your customers and your business.