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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on the information I've gathered, here's the answer regarding sample sizes for reliable pricing research:
The sample size requirements for pricing research vary depending on the methodology being used:
Qualitative Research
For in-person qualitative research, our methodology involves interviewing 15-20 participants consisting of a mix of clients and prospects. This approach is particularly effective for B2B enterprise products, as it allows for deep insights through structured discussions that include both quantitative and qualitative questions.
Quantitative Research
For statistical and quantitative methods like:
Van Westendorp Price Sensitivity Analysis: This methodology uses a set of 4 key questions to determine acceptable price ranges for products or services.
Conjoint Analysis: This more comprehensive approach presents respondents with various product configurations and price points to determine optimal packaging and pricing strategies.
MaxDiff Analysis: Used for feature prioritization to understand which features drive the most value.
While our deck doesn't specify exact sample sizes for these quantitative methods, industry standards typically recommend:
- For B2C products: 200-400 respondents per major segment
- For B2B products: 100-200 respondents per major segment
- For niche markets: At least 30-50 respondents per segment to achieve statistical significance
Factors That Influence Required Sample Size
The appropriate sample size for your pricing research also depends on:
- Market heterogeneity (more diverse markets require larger samples)
- Number of segments you're analyzing
- Desired confidence level and margin of error
- Complexity of the pricing model being tested
Our pricing research methodology combines multiple approaches for the most reliable results, using a mix of quantitative surveys, empirical data analysis, and in-depth qualitative research to validate findings.