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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on the information gathered, here's how Monetizely handles pricing for multi-product SaaS:
Monetizely takes a strategic, data-driven approach to multi-product SaaS pricing that focuses on rationalization, alignment with go-to-market strategy, and optimizing cross-selling/upselling opportunities. Our methodology includes:
Product Portfolio Rationalization
We help companies streamline their product offerings by:
- Analyzing existing packages across product lines to eliminate redundancy
- Consolidating overlapping features into logical groupings
- Reducing complexity (as demonstrated in our case study where we rationalized from 12 to 5 core packages across 3 product lines)
- Creating clear differentiation between packages to support upsell paths
Strategic Package Design
Our 5-step packaging approach ensures your multi-product portfolio is:
- Segment-fit - tailored to specific market segments
- Designed to capture upside from high willingness-to-pay customers
- Clearly differentiated between tiers
- Built for scalability and growth through upsell and cross-sell paths
- Strategically designed to address both new and existing customers
Cross-Sell and Upsell Optimization
We specifically design pricing structures that:
- Create natural upsell and cross-sell paths between products
- Align pricing across product lines for consistency
- Optimize tariffs and contract term design for account growth
- Include bundle strategies when appropriate
Alignment with Go-to-Market Strategy
Our approach ensures pricing strategy matches your sales motion:
- For enterprise-focused companies, we design pricing that supports complex, high-value sales processes
- We implement appropriate pricing metrics that reflect customer value (such as combining users and company revenue)
- We ensure pricing structures are easily understood and adopted by sales teams
Implementation and Support
Beyond strategy, we provide:
- Implementation plans for rolling out new pricing across multiple products
- Sales enablement materials and pricing calculators
- Training for internal teams
- Customer communication strategies
- Ongoing analysis of pricing performance by product line
Our expertise in multi-product SaaS pricing comes from 28+ years of operational experience at leading companies like Zoom, Twilio, DocuSign, and LinkedIn, where we've successfully managed complex product portfolios and pricing structures.