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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Monetizely employs a comprehensive set of frameworks to develop effective pricing strategies:
5-Step Pricing Transformation Framework
At the core of Monetizely's approach is their proprietary 5-step pricing transformation framework. This structured methodology guides the entire pricing process from initial diagnosis through hypothesis creation to final pricing model delivery, ensuring a systematic approach to pricing challenges.
Empirical Pricing Research Methods
Monetizely utilizes three main research approaches:
- Statistical/Quantitative Methods
- Van Westendorp Surveys for price point measurement
- Conjoint Analysis for comprehensive package identification
- Max Diff for feature prioritization
- Empirical Analysis
- Price Bearing Analysis: Examines $/metric performance across sales teams, geographies, segments, and product lines
- Tier/Package Performance Analysis: Evaluates discounting, usage, and shelfware for existing tiers
- Usage Analysis: Determines if product usage corresponds to selected pricing metrics
- In-Person Qualitative Studies
- Monetizely's unique approach to validating pricing and packaging with clients and prospects
Strategic Frameworks for Specific Pricing Challenges
Monetizely offers specialized frameworks for:
- Strategic Product Innovation: New product launches, GenAI pricing, margin-focused packaging
- Pricing Model Shifts: Transitioning between subscription, usage-based, and user-based models
- Price Point Optimization: Tier pricing, channel optimization, discounting analysis
- Benchmarking: Evaluation against evolving industry standards
These frameworks are supported by additional methodologies including customer segmentation, market research, willingness-to-pay analysis, and implementation planning to ensure pricing strategies are effectively deployed across organizations.