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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on our saas pricing book, Price to Scale, it can be worth creating starter bundles with basic versions of multiple products—but there are important caveats to keep in mind.
• Direct answer: Starter bundles can offer an accessible entry point for customers, allowing them to try your product suite at a lower commitment, which may help build early adoption and familiarity. However, the execution is crucial.
• Book insights: The book explains that while bundling can simplify initial offerings, “over time they land up with many bundles which turns out to be too confusing.” In practice, if your starter bundles grow too complex or if you continue to add too many package variations, it may become necessary to simplify your packaging again.
• Practical application: Consider beginning with a “Good” package—a minimal viable bundle that provides a clear value proposition to early adopters. This can serve as a starter bundle. As you gather data and evolve customer needs, you might then tailor your next offerings (e.g., “Better” and “Best” packages) or introduce add-ons rather than overcomplicate the starter bundle.
• Summary takeaway: Starter bundles are valuable when they simplify the purchasing decision and target the right customer segment. Just be cautious not to overcomplicate your product lineup—instead, aim for clear, segmented packages that can evolve based on feedback and data.
In sum, our pricing strategy book Price to Scale suggests that starter bundles can be a smart approach if executed simply and adapted over time.