Is anyone using specific pricing experimentation software (like ProfitWell/Price Intelligently, Optimizely for pricing, etc.) to test different price points? If so, how easy was it to integrate and what insights have you gained?

Below is our response based on the methodology we share in Price to Scale:

• Direct Answer
Our book doesn’t single out any one piece of pricing experimentation software (such as ProfitWell/Price Intelligently or Optimizely) as the go‑to solution. Instead, Price to Scale emphasizes a holistic and rigorous framework—especially in Step 5 (Operationalization)—that ensures pricing hypotheses are tested in a real-world context before scaling up.

• How These Tools Fit In
In the pricing transformation framework discussed in our book, testing pricing hypotheses is critical. While some companies may opt to use dedicated experimentation software to run controlled tests and analyze customer behavior, our emphasis is on ensuring that any tool or system you adopt seamlessly integrates with your core pricing and revenue operations. Whether it’s building a basic pricing calculator, integrating a Configure, Price, Quote (CPQ) system, or connecting to an ERP system, the goal is the same: to validate the pricing strategy with reliable data before full rollout.

• Integration Ease and Insights
The ease of integrating specific pricing experimentation software varies widely depending on your existing tech stack and the complexity of your pricing model. The insights gained from using such tools—such as customer price sensitivity, conversion rate differences at varied price points, and overall revenue impact—are valuable as they help refine the segmentation, packaging, and rate-setting stages outlined in our 5‑Step Framework. Essentially:

Integration ease depends on compatibility with your operational systems.
The insights, when measured correctly, can help realign your pricing strategy to better meet market expectations and internal business goals.

• Practical Takeaway
It is important to assess your own system’s needs when choosing experimentation tools. Rather than relying solely on software, consider how the tool complements a broader, methodical pricing approach—one that aligns with your product strategy and operational capabilities. Our book encourages you to use testing not as an isolated exercise, but as an integrated part of your overall pricing transformation.

In summary, while many companies are experimenting with specialized pricing software, the key takeaway from Price to Scale is to ensure that whichever tool you use fits into a comprehensive pricing framework designed to deliver actionable insights and drive sustainable growth. For more detailed guidance on integrating experimentation into your pricing operations, we invite you to review the Operationalization section of our book.