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Estd 4.22.2023
Below is our answer based on the guidance provided in Price to Scale:
Direct and Transparent Presentation
Our book emphasizes clarity when displaying pricing. If your goal is to highlight the bundle’s savings, showing the individual product prices crossed out next to the bundle price can be very effective. This technique allows potential customers to quickly see the value they’re getting compared to purchasing each item separately.Align With Your Overall Pricing Strategy
As discussed in Price to Scale, you have a range of approaches—from detailing every price point to summarizing just the most important numbers to spark a conversation. If your customer base values transparency, then a side-by-side comparison (with individual prices crossed out) can reinforce trust. However, make sure this display method fits well within your overall pricing presentation strategy and aligns with your buyer’s expectations.Consider Your Audience
Price to Scale argues that clarity in pricing matters: what works for one segment might not work for another. If your product’s buyers rely on clear, immediate cues to gauge savings, then demonstrating the “before” cost alongside the bundled price is likely to resonate. On the other hand, if your market requires more nuanced conversations (perhaps during sales calls), you might choose a simpler, summary pricing approach online.
In summary, using crossed-out individual prices alongside your bundle price is an effective way to illustrate the savings—as long as it’s consistent with your overall pricing transparency strategy and meets your customers’ information needs. This approach ensures that the value is immediately clear and can drive engagement and trust.