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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on our saas pricing book, Price to Scale, the key isn’t so much about a one-size-fits-all number of days as it is about being proactive, transparent, and customer-centric when communicating changes. While the book doesn’t prescribe a strict timeline (like exactly 30 or 60 days), it highlights several important principles:
• Proactive Communication: Always notify your customers well in advance. The goal is to avoid surprises and to allow them time to evaluate their options.
• Segment Your Customer Base: Different customer cohorts (such as enterprise versus commercial) may have varying needs. For example, customers who’ve received deep discounts or those with long-term contracts might benefit from a longer notice period and additional options.
• Tailor Your Approach: In some cases, this might mean offering an immediate upgrade or adding value through alternatives (such as add-ons or bundled improvements) as part of the price change conversation.
• Stay Transparent and Offer Alternatives: As Price to Scale advises, being upfront about price changes (and providing creative, alternative solutions) helps maintain trust and supports ongoing customer relationships.
In practice, many companies use a notice period of 30–60 days for price increases, but the ideal window should be informed by your customer segmentation and the specific context of your pricing adjustments. The overarching takeaway is that clear, honest communication—coupled with options that help ease the transition—is essential to successfully managing price increases.