How many pricing options should you show on your page to avoid overwhelming customers? I’ve seen some companies hide either the cheapest or the priciest plan by default — is that an effective strategy or does it just confuse people?

Based on our saas pricing book, Price to Scale, it's generally best to keep your pricing options streamlined—often around three plans—to avoid overwhelming customers. Here are the key points:

• Three clear options (often framed as “good, better, best”) have proven effective because they offer enough variety for different customer segments without creating decision paralysis.

• Hiding either the cheapest or the priciest plan by default typically isn’t recommended. Doing so can lead to confusion. Instead, presenting all options transparently helps customers compare value and features across your offerings.

• The book emphasizes designing your pricing page as a mini case study where every plan clearly addresses a specific customer need. This clarity prevents any misinterpretation that might occur if a plan is hidden or de-emphasized.

To summarize, a straightforward structure—typically three visible pricing options—is effective. Keeping all plans on view supports better customer decision-making and aligns with the practice recommendations detailed in Price to Scale.

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