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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Based on the information from our services deck, a comprehensive pricing strategy project typically takes 6-10 weeks to complete. The exact timeline depends on two key factors:
- The complexity of the pricing research methods chosen
- The level of internal stakeholder alignment and data availability within your organization
Our pricing projects are structured in two main phases:
Hypotheses Formulation Phase
During this initial phase, we work to understand your current pricing model, analyze your market position, and develop preliminary pricing hypotheses. This includes:
- Conducting a pricing diagnostic to identify opportunity areas
- Analyzing financial data, discounting patterns, and customer behavior
- Performing customer segmentation and needs mapping
- Benchmarking your pricing model against industry best practices
- Facilitating internal pricing workshops to refine concepts
Testing & Launch Phase
Once hypotheses are developed, we move to validation and implementation:
- Conducting market research and testing to validate pricing hypotheses
- Designing the new pricing model tailored to your business goals
- Developing an implementation plan (including internal training and customer communication)
- Creating necessary tools and enablement materials for your team
- Providing support during the rollout of pricing changes
For more complex projects, we offer additional implementation support services, including:
- Development of pricing calculators
- Creation of sales enablement materials
- Training programs to support the new pricing model
- Strategies for internal alignment and customer communication
Our unique 5-step pricing transformation framework guides the entire process, ensuring a methodical approach to your pricing strategy development.
For organizations seeking ongoing support rather than a one-time project, we also offer an Outsourced Pricing Research Function with quarterly performance reporting and ongoing analysis.