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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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We stay current with pricing trends and best practices through a multi-faceted approach that combines extensive operational experience, rigorous research methodologies, and our unique market-focused perspective.
Deep Operational Experience
With 28+ years of operational experience and 16+ years of product management and marketing background, we bring practical expertise that goes beyond theoretical pricing models. Our team consists of product managers and marketers first, which gives us a deeper understanding of agile product launches and market needs.
Comprehensive Research Methods
We employ a diverse set of research methodologies to stay at the cutting edge of pricing strategy:
Statistical and Quantitative Approaches:
- Van Westendorp Surveys for price point measurement
- Conjoint Analysis for comprehensive package identification
- Max Diff methodology for feature prioritization
Empirical Research:
- Analysis of pricing power by understanding $/metric across geographies, segments, and tiers
- Tier/Package performance evaluation through discounting, usage, and shelfware analysis
- Usage analysis to assess alignment between product utilization and pricing metrics
Qualitative Research:
- In-person qualitative studies with clients and prospects to validate pricing and packaging concepts
- Agile, structured research tailored to align with product development cycles
Market-Driven Approach
Rather than relying on rigid, traditional waterfall methods, we use an agile research approach that's continuously aligned with current market dynamics. This allows us to adapt quickly to emerging trends and provide highly relevant pricing guidance.
Our capital-efficient research methods deliver impactful insights without the excessive costs associated with traditional pricing consultants, making our expertise both current and practical for real-world application.
By combining these elements, we maintain a comprehensive understanding of pricing trends across industries, ensuring our strategies remain innovative, effective, and aligned with current market realities.