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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Our pricing methodology ensures your business goals remain at the center of all pricing recommendations through a structured, data-driven approach:
Comprehensive Diagnostic Process
We begin with a Pricing Diagnostic that identifies opportunities for pricing model improvement through comprehensive financial analysis, internal stakeholder interviews, and sales data review. This helps us understand your current pricing performance and business objectives before making any recommendations.
Business Goal Alignment Framework
Our pricing recommendations directly align with your business goals through:
Tailored Pricing Model Design - We develop pricing models (tiered, usage-based, etc.) specifically designed to support your strategic objectives while meeting customer needs.
Data-Driven Decision Making - Our approach includes detailed analysis of tier/package performance, pricing metrics, and usage patterns to ensure pricing recommendations support your financial targets.
Market and Competitor Analysis - Regular evaluation of your positioning within the market ensures pricing recommendations maintain your competitive advantage.
Strategic Implementation Support
To ensure pricing changes achieve your business goals, we provide:
Implementation Planning - Creating detailed roadmaps for rolling out new pricing strategies, including internal training, customer communication, and system updates.
Tooling & Enablement - Development of pricing calculators and sales enablement materials to support the new pricing model and ensure organizational alignment.
Performance Measurement - Tracking key metrics like ARR, discounting, and upsell rates to validate that pricing changes are delivering the intended business outcomes.
Proven Results
Our methodology has delivered measurable business impact, as demonstrated in our case studies. For example, a $30M ARR eCommerce SaaS company achieved 15-30% increases in deal sizes with 100% sales adoption after implementing our pricing recommendations, which included aligning pricing strategy to their enterprise-focused sales motion.
By following our 5-step pricing transformation framework, we ensure that every pricing recommendation is strategically designed to advance your specific business objectives while creating sustainable growth.