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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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To determine if your current pricing is holding back growth, we conduct a comprehensive assessment through multiple angles:
Market Positioning Analysis
We analyze your pricing relative to competitors and evaluate if you're capturing your full value in the market. This involves studying market segments, competitive positioning, and customer willingness to pay across different segments.
Growth Metric Evaluation
We examine key metrics like conversion rates, customer acquisition costs, churn rates, and expansion revenue to identify pricing-related bottlenecks in your growth funnel.
Value Perception Assessment
Through customer research, we determine if your current pricing structure properly communicates and captures your product's unique value. Misalignment between price and perceived value often constrains growth.
Price Elasticity Testing
We implement controlled tests to measure how price changes affect demand, helping quantify the growth impact of different pricing strategies.
Customer Segment Analysis
By evaluating performance across customer segments, we can identify underperforming segments where pricing adjustments could unlock growth potential.
Packaging and Pricing Structure Review
We assess if your current packaging and pricing structure optimizes for customer needs while maximizing revenue—identifying opportunities to restructure for growth.
Our methodology combines quantitative analysis with qualitative customer research to provide a clear diagnosis of pricing-related growth constraints and actionable recommendations to address them.