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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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According to our SaaS pricing book, Price to Scale, there are two primary approaches for testing new feature pricing before integrating them into your existing plans:
• Use a Modular (Add-On) Approach – Instead of altering an entire plan, you can present the new feature as a modular add-on with its own price. This method lets you attribute specific value to the feature and test customer demand without disrupting your current tiers. It also makes it easier to measure if prospects are willing to pay extra for the added functionality.
• Good-Better-Best Packaging – You can test new features by structuring them within a graded (good, better, best) package. In this approach, one version of your offering includes the new feature, usually targeting customers with a higher willingness to pay. This helps you understand where your customer segments draw the line on value and price.
By running controlled tests (such as pilot programs or A/B testing pricing pages) using these methods, you can measure customer reactions, adjust the price premium if needed, and ensure that any integration into existing plans truly aligns with market willingness to pay.
In summary, using a modular approach or incorporating the feature into a tiered bundle (good-better-best) allows you to experiment and validate pricing before making permanent changes to your plans. This practical, customer-focused testing is a key takeaway from Price to Scale.