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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Our pricing page for mobile users should be designed with clarity and simplicity in mind. While our book “Price to Scale” doesn’t dedicate an entire chapter solely to mobile optimization, it does emphasize the importance of making your pricing information as straightforward as possible—a principle that is even more critical on smaller screens.
Here are some key takeaways and practical tips based on our pricing strategy philosophy:
• Simplify the display:
– As discussed in our book (see the discussion around tiers on page 243), fewer pricing tiers can lead to higher conversion rates. On mobile, where screen space is limited, consider summarizing your offerings rather than displaying every detail.
– Use concise labels and clear formatting to avoid overwhelming users.
• Responsive and mobile-first design:
– Ensure your pricing page is fully responsive so that key information (prices, value propositions, key tier differences) is readily accessible without excessive scrolling or zooming.
– Prioritize a clean layout with larger buttons and easy-to-read fonts for better user engagement.
• Focus on user behavior:
– Keep in mind that mobile users often skim content. Highlight the most compelling elements like the call-to-action, benefits, or a summary of each tier—this aligns with our broader strategy of emphasizing value without overloading visitors.
– Consider A/B testing different mobile layouts or pricing presentations to see what resonates best with users on small devices.
• Streamlined journey:
– Reduce friction by minimizing the number of steps needed to reach conversion. For instance, if detailed pricing discussions are more complex, consider guiding mobile users to a simplified version with an option to connect with sales if they need more detail.
In summary, by keeping your mobile pricing page clear, concise, and focused on the essentials, you can better cater to the browsing behaviors of mobile users and improve overall conversion. This aligns with our broader strategy in “Price to Scale” of balancing detailed pricing strategy with ease of understanding to drive better results.