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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Starting with a pricing strategy consultation is a straightforward process that begins with selecting the engagement model that best fits your needs. Here's how to get started:
Choose Your Engagement Model
We offer two main types of engagements:
One-Time Pricing Revamp Project: A comprehensive end-to-end project to overhaul your pricing strategy.
Outsourced Pricing Research Function: Ongoing support with regular analysis and guidance for your pricing decisions.
Project Timeline
For a complete pricing revamp project, the typical timeline spans 6-10 weeks depending on:
- The complexity of pricing research methods chosen
- The level of internal stakeholder alignment required
- Data availability within your organization
Projects are generally structured in two phases:
- Hypotheses Formulation
- Testing & Launch Phase
Initial Steps
Pricing Diagnostic: We begin with identifying areas of opportunity for pricing model improvement through comprehensive financial analysis, internal stakeholder interviews, and sales data review.
Customer Segmentation: We help identify distinct customer segments and map the value delivered to each, ensuring your packaging aligns with segment needs.
Internal Pricing Workshops: We conduct packaging, pricing metric, and price point workshops to refine and devise new pricing and packaging hypotheses.
Research & Testing
Based on your specific needs, we employ various research methodologies:
- Statistical/quantitative methods (Van Westendorp, Conjoint Analysis)
- Empirical analysis of your existing pricing performance
- In-person qualitative research involving 15-20 clients and prospects
Implementation Support
We offer additional support for implementing your new pricing strategy:
- Implementation Plan: A detailed roadmap for rolling out changes
- Training & Enablement: Development of pricing calculators and sales enablement materials
- Communication Strategies: Guidance on internal and customer communications
To start your consultation, simply reach out to our team, and we'll help you determine which approach best suits your specific pricing challenges and objectives.