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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Yes, Monetizely does help with customer segmentation for pricing. Customer segmentation is a core component of our pricing strategy services.
Our approach to customer segmentation for pricing includes:
Customer Segmentation & Needs/Capability Mapping
We identify distinct customer segments and map the value delivered to each segment, ensuring that your packaging aligns with specific segment needs. This targeted approach helps optimize your pricing structure for different customer groups.
Segment-Based Pricing Analysis
Our methodology includes analyzing pricing power across different segments to understand how much value each segment derives from your products or services. This includes:
- Measuring price sensitivity by segment
- Analyzing $/metric performance across different segments
- Understanding how different segments respond to various pricing models
Packaging Optimization for Segments
We evaluate whether your packages are well-tailored for your market segments through our 5-step packaging evaluation:
- Segment Fit: Ensuring packages align with market segment needs
- Upside Capture: Effectively capturing value from high willingness-to-pay customers
- Differentiation: Creating clear distinctions between packages
- Scalability and Growth: Enabling upsell and cross-sell opportunities
- Customer Status Recognition: Acknowledging differences between new and existing customers
Research Methods
We employ various research methodologies to inform segment-based pricing decisions:
- Conjoint analysis to identify optimal package configurations for different segments
- In-person qualitative studies to validate pricing and packaging across client samples
- Empirical analysis of tier/package performance across segments
By leveraging these approaches, we help you develop pricing strategies that resonate with each customer segment, maximize revenue potential, and ensure your packaging delivers the right value to the right customers at the right price points.